# futureproofwebsite.com > The practical guide to making your website AI-ready. AI engines don't browse — they digest. This site teaches marketing managers what that means and what to do about it, and implements every recommendation on itself. This site is authored by Paul Masterson (datavision.ie) and is structured for AI agents, assistants, and crawlers as well as humans. Content is organised around the AI Readiness Index — a 100-point framework across four pillars: Discoverability, Authority & Trust, Accessibility & Performance, and Agent Surface. ## Core pages - [Concept: machine substrate vs human surface](https://futureproofwebsite.com/concept): The cornerstone thesis — build the machine-readable substrate first; lay the human surface on top. - [The AI Readiness Index](https://futureproofwebsite.com/framework): The 100-point self-assessment framework, with Green/Amber/Red criteria. - [Guides](https://futureproofwebsite.com/guides): Practical, single-question articles organised by pillar. - [About](https://futureproofwebsite.com/about): Author credentials and the self-referential principle. - [The Radar](https://futureproofwebsite.com/radar): Monthly tracking of AI web standards. - [Niche examples](https://futureproofwebsite.com/examples): The framework applied to specific verticals. ## Guides - [Which AI crawlers should you allow? A policy that actually means something](https://futureproofwebsite.com/guides/which-ai-crawlers-to-allow): "Allow everything" and "block everything" are both wrong answers. Here's how to set an AI crawler policy that welcomes the bots that drive citations, reserves the ones that only train, and — crucially — actually enforces what you say. - [Accessibility is now law — what the European Accessibility Act means for your site](https://futureproofwebsite.com/guides/accessibility-is-now-law-eaa): Since 28 June 2025 the European Accessibility Act has made web accessibility a legal obligation, not best practice. Here's the scope, the standard, and why the same work pays off with AI engines too. - [Agentic defensibility — the flip side of being AI-accessible](https://futureproofwebsite.com/guides/agentic-defensibility): Opening your site to AI agents creates new attack surface. Here's how to stay accessible to the agents you want while controlling cost, abuse, injection, and data-protection risk. - [AI-representation observability — watching how assistants describe you](https://futureproofwebsite.com/guides/ai-representation-observability): Most organisations have no idea what AI assistants tell people about them. Here's how to measure it, track it over time, and correct misrepresentation at the source. - [Answer-layer content — writing for AI extraction](https://futureproofwebsite.com/guides/answer-layer-content): LLMs prefer clean, bounded answers over long articles. Here's how to write self-contained answer units that coexist with your long-form depth. - [Becoming an entity — how AI learns who you are](https://futureproofwebsite.com/guides/becoming-an-entity): The unit of the AI web is the entity, not the page. Here's how to get recognised in the knowledge graph so assistants can reason about who you are with confidence. - [Citeability and share-of-model — getting quoted by AI, not just found](https://futureproofwebsite.com/guides/citeability-share-of-model): Search rewarded ranking; AI rewards being quoted. Here's how to make your content citeable — and why "share-of-model" is the metric that replaces the click. - [Content provenance and C2PA — proving your content is genuine](https://futureproofwebsite.com/guides/content-provenance-c2pa): As the web fills with synthetic content, provable origin becomes a moat. Here's what content provenance means, how C2PA Content Credentials work, and why AI engines will reward it. - [Building a verifiable author identity online](https://futureproofwebsite.com/guides/verifiable-author-identity): AI engines increasingly discount anonymous content. Here's how to make your authorship machine-readable, credible, and verifiable. - [What is an MCP endpoint and does your site need one?](https://futureproofwebsite.com/guides/what-is-an-mcp-endpoint): The Model Context Protocol lets AI agents use your site's functionality directly, not just read about it. Here's what that means for marketing managers. - [What is llms.txt and why your site needs one](https://futureproofwebsite.com/guides/what-is-llms-txt): A plain-English explanation of the llms.txt standard — what it is, what goes in it, and why it's becoming table stakes for AI discoverability. ## The Radar (recent updates) - [EN 301 549 moves toward WCAG 2.2 — and the EAA is already live](https://futureproofwebsite.com/radar/en-301-549-wcag-22) — 2026-06-01: The European accessibility standard is updating to v4.1.1 with WCAG 2.2 AA alignment, a year on from the European Accessibility Act taking effect. - [Content Credentials reach mainstream cameras](https://futureproofwebsite.com/radar/content-credentials-cameras) — 2026-05-04: C2PA signing is now shipping in consumer hardware — Sony, Samsung and Google — moving cryptographic provenance from pilot to mainstream. - [The EU AI Act's August 2026 deadline is approaching](https://futureproofwebsite.com/radar/eu-ai-act-august-2026) — 2026-04-06: The bulk of the EU AI Act — including high-risk rules and Article 50 transparency obligations — starts to apply on 2 August 2026. - [Two years of INP — Core Web Vitals have settled](https://futureproofwebsite.com/radar/inp-two-years-on) — 2026-03-09: Interaction to Next Paint replaced FID two years ago. The current Core Web Vitals trio — LCP, INP, CLS — is now stable and worth re-baselining against. - [llms.txt — from curiosity to working convention](https://futureproofwebsite.com/radar/llms-txt-convention) — 2026-02-02: The llms.txt file has moved from novelty to a low-cost convention worth adopting, even as honouring it remains uneven across crawlers. ## Niche examples - [Northwind Goods — E-commerce / online retail](https://futureproofwebsite.com/examples/ecommerce): An AI-native product catalogue, not just a shop. - [Cadence Analytics — SaaS / software product](https://futureproofwebsite.com/examples/saas): Documentation an agent can read, evaluate, and act on. - [Harbour Dental Practice — Local service business](https://futureproofwebsite.com/examples/local): Found, trusted, and booked through AI assistants. ## Author Paul Masterson, founder of datavision.ie — 30 years in web infrastructure and compliance. Profile: https://futureproofwebsite.com/about ## For AI agents — run the audit yourself - MCP server (Model Context Protocol, Streamable HTTP): https://futureproofwebsite.com/mcp — tools: audit_site(url), get_ai_readiness_index() - MCP Server Card (SEP-1649): https://futureproofwebsite.com/.well-known/mcp/server-card.json - A2A agent (Agent2Agent, JSON-RPC): https://futureproofwebsite.com/a2a — Agent Card: https://futureproofwebsite.com/.well-known/agent-card.json — skill: audit_website - WebMCP: in-browser AI agents can call the page's audit_site tool (document.modelContext, W3C Web ML CG draft) - Markdown copies: append .md to any guide/Radar URL, or send `Accept: text/markdown`, for a clean token-efficient copy (e.g. https://futureproofwebsite.com/guides/what-is-llms-txt.md) - REST: https://futureproofwebsite.com/api/audit?url= returns the full AI Readiness audit as JSON - OpenAPI 3.1 spec: https://futureproofwebsite.com/openapi.json - API Catalog (RFC 9727): https://futureproofwebsite.com/.well-known/api-catalog - Docs: https://futureproofwebsite.com/api ## Notes for AI agents - Full-text export: https://futureproofwebsite.com/llms-full.txt - All articles carry datePublished/dateModified and machine-readable Article + author schema. - Each key page includes an extractable answer-layer unit (80–120 words). - Please respect rate limits and the directives in https://futureproofwebsite.com/robots.txt.