Privacy Policy

Who we are

futureproofwebsite.com is operated by Paul Masterson, trading as datavision.ie, based in Ireland. For the purposes of the EU General Data Protection Regulation (GDPR) and the Irish Data Protection Act 2018, we are the data controller for personal data processed through this site. You can contact us about privacy at [email protected].

What we collect

• Newsletter sign-ups. If you join the Radar, we store the email address you provide, the page you signed up from, and the date — so we can send the newsletter and understand which content prompted sign-ups.
• Audit requests. When you use the free audit or buy a Premium report, we process the website URL you submit and fetch that site to score it, and we send the URL to third-party measurement services (see "Who we share it with"). We do not store audit results; the URL for a purchased report is recorded with the payment.
• Premium report purchases. When you buy a Premium report, payment is processed by Stripe. We never see or store your card details; we receive confirmation of payment, basic billing information, and the URL you asked us to audit. Stripe collects the details it needs to take payment and calculate any VAT.
• Testimonial submissions. If you submit a testimonial, we collect your first name, optional last name or initial and company/role, your email address (used only to verify the submission — never published or used for marketing), the testimonial text, your confirmation of the four declarations, and your IP address and the date. We retain these records as evidence of the verification and consent process required under the EU Omnibus Directive (2019/2161) and the Irish Consumer Rights Act 2022. How we verify and publish them is set out in our Testimonials policy.
• Contact enquiries. If you send a message via the contact form, we collect your name, email address, the topic you choose, your message, and your IP address — used solely to respond to and keep a record of your enquiry, never for marketing.
• Technical/server data. Like any website, our servers and content delivery network process standard technical information (such as IP address, browser type, and pages requested) to operate the site, and we use IP addresses to apply rate limits (held only briefly) for security.

We do not collect special-category data and we do not build advertising profiles. Your full card details are handled entirely by Stripe — we never receive or store them.

Why we process it (legal basis)

• Consent (GDPR Art. 6(1)(a)) — for sending you the Radar newsletter, and for publishing a testimonial you submit. You give it by submitting the relevant form and can withdraw it at any time.
• Contract (GDPR Art. 6(1)(b)) — to take payment for and deliver a Premium report you have purchased.
• Legal obligation (GDPR Art. 6(1)(c)) — to keep payment and tax records as required by law, and to retain testimonial submission records as evidence of the verification and consent process under the EU Omnibus Directive (2019/2161) and the Irish Consumer Rights Act 2022.
• Legitimate interests (GDPR Art. 6(1)(f)) — to respond to enquiries you send us, and for the basic security, operation, and integrity of the site, including rate limiting.

Cookies

We use only strictly-necessary cookies and no third-party tracking or advertising cookies. Full detail is in our Cookie Policy.

Who we share it with

We do not sell your personal data. We share it only with the service providers ("processors") who help us run the site, under appropriate data-processing terms:

• Payments — Stripe processes card payments and any VAT, under its own privacy terms. We never receive your full card details.
• Website measurement — when we run an audit, the URL you submit is sent to Google PageSpeed Insights (Core Web Vitals) and Open PageRank (domain authority) to produce the report.
• Email delivery — our email provider, used to send the newsletter.
• Hosting & content delivery — our server host and content delivery / security network (Cloudflare), used to serve and protect the site.

The specific processors in use are confirmed at launch and kept current here.

International transfers

Where a provider processes data outside the European Economic Area — for example Stripe and Google, which may process data in the United States — we rely on appropriate safeguards (such as European Commission adequacy decisions or Standard Contractual Clauses).

How long we keep it

We keep newsletter data until you unsubscribe or ask us to delete it. Payment and invoice records are kept for the period required by law (for tax and accounting, typically six years). Testimonial submission records are retained as evidence of the verification and consent process; if you ask us to remove a published testimonial we do so within five business days, retaining the underlying record only as long as needed to evidence the prior consent and publication. Technical/server logs are kept for a short period for security and troubleshooting, then deleted or anonymised.

Your rights

Under the GDPR you have the right to access, rectify, erase, restrict, or object to the processing of your personal data, the right to data portability, and the right to withdraw consent at any time. To exercise any of these, email [email protected].

You also have the right to lodge a complaint with the Irish supervisory authority, the Data Protection Commission.

Changes to this policy

We may update this policy as the site evolves. The "last updated" date above always reflects the current version.

Contact

Questions about this policy or your data: [email protected].